Recently, we visited the first edition of Gamescom Latam, an event held in conjunction with the Big Festival, in partnership with ABRAGAMES. The original Gamescom takes place in the city of Colônia, in Germany and here in Brazil, the fair was held from June 26 to 30 at the São Paulo Expo.

This was a landmark event for the gaming industry in Latin America. With more than 100 thousand visitors from more than 70 countries, the fair has consolidated itself as one of the two largest gaming events on the continent. You will also have support from the municipal prefecture, including the development secretary, ADESAMPA, SPCINE, among others, and the Banco do Brasil as Master sponsor.

In addition to providing attractions for game lovers, the event has a specific area for B2B, with exclusive access for credential holders. Estiveram present 1,040 companies from a total of 70 countries.

Highlights of Gamescom Latam 2024

The event includes the presence of big names in the industry, such as Nintendo, Bandai Namco, Epic Games and Warner Bros. Games, which will present their most anticipated releases and live demos.

Among the highlights, we have a presentation of Final Fantasy VII Rebirth, a demo of ELDEN RING: Shadow of the Erdtree and the launch of Luigi's Mansion 2 HD.

In addition to two games, Gamescom Latam 2024 offers a series of lectures and games with important figures in the industry, such as David Alpert, producer of The Walking Dead and Pawel Sasko, associate game director of CD PROJEKT RED. The event was also the stage of the largest Brawl Stars tournament in Latin America, as finalists of the COPA All Stars Latam.

Another important name, highly anticipated for the fair, is TecToy, which sees the unintuitive move to once again become a major Brazilian brand in the gaming segment, betting on the wave of two PC games portáteis in the style of ROG Ally by ASUS and Steam Deck by Valve.

We take advantage of Gamescon 2024 to attend presentations linked to businesses and market numbers. The prefectural development secretary (ADE SAMPA) shows numbers showing a growth of 152% in the sector in 2022. The city of São Paulo is known as the capital of the game in the country, with a total of 280 companies and more than 6 thousand jobs generated in the sector.

In this sense, the capital is in an acceleration program called Sampa Games, offering a financial contribution of R$ 45,000.00, assessments, mentoring and access to the contact network. The training courses, playtest laboratories and several courses are planned, totally focused on games and entrepreneurship in the area. The company also has a Business Factory, which is a startup acceleration program in this and other segments.

At Gamescon 2024, the regulatory framework for games was also discussed, which creates a more favorable business environment for the sector, with incentives, professionalization and the like. The company has also announced that it has created the first gaming hub, which is located on Rua Líbero Badaró, 425 and will be a continuous gaming environment for the sector.

Note-I know that there is more and more support for this area, but something notable is the lack of qualified professionals available. There are many game consumers, but the professional market is a winding path with various opportunities to be discovered.

Expectations for Gamescom Latam 2025

As the 2024 edition succeeds, expectations for Gamescom Latam 2025 are even higher. The next edition will be held from April 30 to May 4, 2025, at the Anhembi Convention Center, in São Paulo. The new venue promises to offer more space, allowing for an even more immersive and open experience for visitors.

It is hoped that Gamescom Latam 2025 will attract a larger audience and will enjoy more news and releases from the gaming industry. With the confirmed presence of major publishers and developers, the event promises to be an essential meeting point for gamers, industry professionals and investors.

Gamescom Latam is consolidating itself as a crucial event for the games market in Latin America, the 2025 edition is designed to exceed expectations and continue growing together with the industry.

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